MPG 1013 PRINCIPLES OF MARKETING - Ahmad Pazil Md Isa

Ahmad Pazil Md Isa

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MPG 1013 PRINCIPLES OF MARKETING

each group should read the opening vignette to the chapter on McDonald's. Each group should answer the following question:

- Describe the enviromental forces that McDonald's faced as its sales growth began slumping in 1997.
-How did McDonald's choose to response to those enviromental changes?
-What in McDonalds turnaround plan addressed changing income levels?
-Was McDonald's being reactive or proactive in its approach to its changing marketplace?

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