each group should read the opening vignette to the chapter on McDonald's. Each group should answer the following question:
- Describe the enviromental forces that McDonald's faced as its sales growth began slumping in 1997.
-How did McDonald's choose to response to those enviromental changes?
-What in McDonalds turnaround plan addressed changing income levels?
-Was McDonald's being reactive or proactive in its approach to its changing marketplace?
MPG 1013 PRINCIPLES OF MARKETING
Ahmad Pazil Md Isa
Saturday, July 18, 2009
0 Komentar untuk " MPG 1013 PRINCIPLES OF MARKETING "